Ep 417: Unlocking Business Growth With Automation with Darin Adams

In this episode of The F.I.T. in Faith Podcast, host Tamra Andress is joined by special guest Darin Adams, an automation enthusiast and marketing expert. Darren shares his journey from being a TV host, anchor, and producer to diving into marketing automation.

Tamra and Darin stress the significance of solving problems and fulfilling desires through sales rather than convincing people to buy. Darin’s approach is described as “granting wishes” for clients.

The conversation centers on the power of automation in growing businesses. Automation is not about complexity but simplifying processes, enhancing communication, and nurturing relationships. Darin provides insights into how automation can be a game-changer for entrepreneurs, making their businesses more efficient and effective.

The episode inspires listeners to embrace technology and automation as tools for growth and connection. Automation can turn a business into a well-oiled machine, granting wishes for clients and bringing them closer to their goals.

The conversation also touches on the significance of using automation to increase touchpoints with potential clients. With the increasing number of touchpoints required for conversions (up to 21 or more), automation becomes essential for effectively managing and nurturing leads.

Darin shares a unique perspective on the relationship between automation and faith, emphasizing that technology is a tool that God provides to help individuals and organizations fulfill their missions.

Overall, this episode provides valuable insights into the power of automation, email marketing, and technology in achieving business success while staying true to one’s faith and values. Darin’s enthusiasm for automation is contagious, making this a compelling and informative conversation.

About Darin: 

Darin Adams is an award-winning marketing expert who has coached thousands of businesses how to build connections with their audiences. All success starts with relationships and he has taught people all around the world how to build those relationships through automation. Now he’s here to show you how you can get organized, save time and grow your business while working less.

Where to Find Darin:

keap.com

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Show Notes: Unlocking Business Growth with Automation

Introduction:

Welcome to another inspiring episode of The F.I.T. in Faith Podcast. In today’s episode, our host, Tamra Andress, delves into a fascinating discussion with special guest Darin Adams. Darin is not only an automation enthusiast but also a marketing expert with a unique faith-based perspective. Join us as we explore how automation can be a game-changer for businesses, helping them achieve growth while staying true to their values.

Embracing Technology for Business Growth:

Darin Adams begins by sharing his remarkable journey from being a TV host, anchor, and producer to diving headfirst into the world of marketing automation. He emphasizes that, in today’s rapidly evolving business landscape, embracing technology is not just an option; it’s a necessity for growth.

Understanding the Click-Through Rate:

One of the key metrics discussed in this episode is the click-through rate (CTR). Darin explains that your CTR can vary based on factors such as your offer, business type, and the size of your database. He also shares his own experience, achieving a five to ten percent CTR with his weekly scripture question emails.

Business Growth Through Problem-Solving:

The conversation pivots to the importance of solving problems and fulfilling desires rather than simply convincing people to buy. Darin’s approach is described as “granting wishes” for clients, aligning with the faith-based principle of serving others.

The Power of Automation:

Automation is a central theme throughout the episode. Darin highlights that automation is not about complexity but simplifying processes, enhancing communication, and nurturing relationships. It transforms businesses into well-oiled machines, allowing them to grant wishes for clients efficiently.

Increasing Touchpoints for Conversions:

In a world where consumers need multiple touchpoints before making a decision, automation becomes essential. Darin shares insights into the increasing number of touchpoints required for conversions, which can reach up to 21 or more. Automation enables businesses to effectively manage and nurture leads.

Faith and Technology:

Darin’s faith-based perspective emphasizes that technology is a tool provided by God to help individuals and organizations fulfill their missions. He encourages listeners to embrace technology and automation as instruments for growth and connection.

Exploring Foundational Tools:

The episode concludes by encouraging listeners to explore automation and email marketing as foundational tools for business growth and relationship-building.

Conclusion:

This enlightening episode taught us how automation can be a powerful catalyst for business growth. Darin Adams’ faith-based approach sheds light on the harmonious integration of technology and values, making it clear that technology is a gift that can help businesses fulfill their missions. If you want to expand your business while staying true to your beliefs, this episode is a must-listen. Embrace the potential of automation and witness the transformation in your journey toward business growth.