Dive deep into the realms of effective communication and persuasion and learn how to close sales with special guest James I. Bond, author of ‘Brain Glue’, on this enlightening episode of The F.I.T. in Faith Podcast hosted by Tamra Andress.
Discover the power of simple reflexive questions, emotional triggers, metaphors, and literation in engaging audiences and influencing thinking. From uncovering objections to transferring passion, Bond shares invaluable insights and real-world examples that will transform the way you communicate.
Plus, explore actionable steps to implement these techniques in your own life and work. Tune in and elevate your communication skills to new heights!
James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.” Publishers Weekly has declared it a finalist as THE BEST BUSINESS BOOK of the YEAR, with a TED talk on the power of BRAIN GLUE coming out shortly.
For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal.
He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities.
https://cf.fasterbuyer.com/brain-glue
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In a dynamic podcast interview with James Bond, author of ‘Brain Glue’, we delve into the art of effective communication, persuasion, and sales. Discover the power of simple reflexive questions, emotional triggers, and captivating metaphors to engage audiences and shape their thinking. Bond’s insights reveal the keys to establishing positive expectations, uncovering objections, and transferring passion – essential elements for building lasting connections and driving sales success.
Explore how simple reflexive questions like ‘isn’t it?’ and ‘doesn’t it?’ can awaken the brain, uncover objections, and foster trust. Bond shares personal anecdotes illustrating how these questions can reveal hidden issues and enhance communication.
Dive into the realm of emotion-driven decision-making and learn how to leverage jokes, movie references, and metaphors to trigger powerful emotional responses in your audience. Discover how literation can make your message more memorable, using examples like the ‘squatty potty’ phenomenon.
Uncover the strategy of anchoring ideas to existing knowledge and transferring passion authentically. Bond illustrates how relatable metaphors, like Warren Buffet’s naked swimming analogy, can resonate deeply with your audience, fostering understanding and connection.
Gain insights into the importance of creating reader-defined value and solving real-world problems. Bond highlights the significance of understanding your audience’s values and assumptions, emphasizing value creation over the pursuit of novelty.
Embark on a journey to master the art of communication with James Bond’s expert guidance. Forge deeper relationships, close more sales, and unlock the potential of effective persuasion in both personal and professional contexts.