5 Reasons Consistent Podcasting Will Help Turn Your Business’ Message Into a Movement 

Over the past five years, the F.I.T. in Faith Podcast has had consistent weekly and multi-weekly output, with over 450 episodes produced to date. We’ve achieved over 175,000 downloads of our podcast, and rank in the top 0.3% globally in all business and faith podcasting categories. 

This hasn’t happened by accident. It’s required consistent, diligent work week-in and week-out — but I can easily say that it has all been worth it, and truly transformative for helping my business message become an actual movement. 

And consistent podcasting can do the same for your business’ message, too. 

1. Amplify Your Message 

You can’t build a movement if you don’t have a way to amplify your message. Today’s audiences are hungry for engaging content that speaks to their interests and needs. According to Pew Research, 42% of Americans age 12 and up listen to podcasts at least monthly, and 31% listen weekly — a significant increase from 2013, when only 12% listened monthly. 

If your business has a message that it wants to share, podcasting represents a large potential audience — however, that audience is often busy with other tasks. Fifty-nine percent of podcast listeners say they listen to podcasts while doing other activities, like household chores or exercising. 

This means that even with the most avid podcast listeners, their attention is divided. A single podcast episode isn’t going to be enough to turn your message into a movement. But consistent podcasting means that your content and core message will be there again and again, until it becomes a powerful identifier for your audience. 

2. Build a Loyal, Recurring Audience 

Consistently podcasting has helped me build a loyal, recurring audience who tunes in each week to listen to the stories and insights our guests share. And that loyalty goes well beyond choosing to listen to the next episode. Fifty-four percent of podcast listeners are more likely to consider buying from the brands they hear advertised on a podcast. 

And when the podcast ultimately centers around your business and brand, that loyalty mindset can have a direct impact on how listeners respond to your own products or services.  

Case in point, my latest book, “The Joy-Full Entrepreneur: Solutions, Signs, and Wonders” has become an Amazon best-seller and landed on Barnes & Noble’s Top 100 Best-Selling Books list. I firmly believe that a big part of the book’s bestseller status is thanks to the loyal listeners who tune in to my podcast on a regular basis — but they wouldn’t exist if I didn’t consistently podcast. 

3. Grow Your Network 

I’ve conducted over 300 interviews with industry experts in the areas of entrepreneurship, leadership and spirituality. Each of these interviewees, in addition to bringing their own unique insights to the podcast, also brought their network. 

This network includes their audience, professional connections, and others. Each time we bring a new expert onto the podcast, it gives us an opportunity to grow our network through them. Each of these connections creates new opportunities in a kind of snowball effect. 

This network growth has been a direct contributor to being able to bring 60 authors into our publishing house in less than two years, as well as helping launch over 40 other podcasts — with many hitting the top 2.5% globally for their niche based on our video podcast methodology. 

4. Create an Evergreen Source of Calls to Action 

The beauty of podcasting is that the content is often evergreen. Unless the content is closely tied to current events, new listeners will find great value in going back to listen to older episodes of their favorite podcast. 

As a result, any calls to action that you include in a podcast can still generate results for your business months or even years later.  

Consistent podcasting has produced a steady stream of leads for my speaking engagements and other business services. I’ve been able to see revenue grow right alongside my podcast, with my business hitting six figures in 2021 and then doubling each year since. It doesn’t matter which episode they first listened to or which one ultimately convinced them to reach out. 

By consistently producing content and incorporating calls to action, each episode can become an evergreen source for lead generation. 

5. Form Personal Connections 

Perhaps the most important reason behind consistent podcasting (and the reason why the other benefits are possible) is that podcasting helps you form personal connections with your audience. There’s something inherently different about reading someone’s words and actually listening to their voice. 

Podcasting gives you a chance to do deeper dives on a favorite topic or express your personality in ways that just aren’t possible with other types of business content. Your voice proves that you’re a real person, that your message is more than just words, but something you truly believe in. 

Your unique voice is ultimately just as powerful as the thoughts and insights you share. As you continue to build on running themes and messages, your listeners will develop a stronger connection that helps you build a true movement. 

Start Talking 

Starting a podcast is relatively easy — but keeping it going is the hard part. I’m proud to say I haven’t missed a week of podcasting in five years, and I truly believe that it has led to all of these amazing impacts in my work, helping turn my message into a growing movement for faith and business. 

As you put in the work to become a consistent podcaster yourself, I’m confident you’ll similarly be able to see the results for your own business. 

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